Originally published at: https://ultiworld.com/2013/09/17/usa-ultimate-push-marketing-focus-college-division/
The Triple Crown Tour and the ESPN broadcast relationship have been focused squarely on the club division. It makes sense, right? Why not take the sport at its most elite level and showcase it to the world? It’s the highest level of the sport. But what is the Club division missing and USA Ultimate desperately seeking? Brands.
